How can you get a better website?
Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers.
You can learn plenty from others, including how to manage your part of the web development process to get the best results you can.
It’s easy to get caught up in high-tech sales hype. Checking references first can save you plenty of money, time and grief from making a potentially bad selection decision.
This is often linked to what psychologists call Cognitive Dissonance. “People want their expectations to meet reality”. “A person will avoid situations or information sources that give rise to feelings of uneasiness, or dissonance”. (Wikipedia).
Once the selection decision has been made, many people often overlook risky warning signs. Selection decision risks that would have been considered important BEFORE a decision is made are often ignored if you only learn of the risk AFTER the decision has been made.
Check your references BEFORE you make a decision. It’s too late afterwards…
You can use this Reference Checking guide to help you ask the right questions. And here are more smarter tools and resources to help you plan your new website.
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