Integrating Facebook content into your website
Rather than try to run different systems with different content in different place, you can integrate your website content into your Facebook page – and you can also integrate the conversations...
View ArticleMore than 5 things NOT to do on Facebook
Ellie Mirman wrote a great post on 5 Things NOT to do on Facebook. Other people have added to it with comments on the blog, including myself with a little rant. Related Posts: C’mon Facebook, that’s...
View Article7 Hidden Dangers With Cloud Computing
With so many businesses migrating their software and data to live in the cloud, you need to make sure you’re not creating storm clouds for your business. There are some important questions to ask,...
View Article19 Habits of Highly Effective Social Media Marketers
1. Listen first, Talk second Effective use of social media begins with listening to others. Search for and connect you’re your customers and listen to them. Join the conversation with them, look for...
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42 Free Tools For Social Media Monitoring (Part 1)
Here are some of the many tools available for you to monitor the social media world for what’s happening in your business. These tools are all free to use. (There are also plenty of paid tools and...
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42 Free Tools For Social Media Monitoring (Part 2)
Here’s part 2 in our list of useful free tools for monitoring social media. TweetDeck is a desktop piece of software as opposed to a web-based tool. It is useful for monitoring social activity, but...
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42 Free Tools For Social Media Monitoring (Part 3)
Here’s the next part of our series on useful free tools for finding out what is being said about you online by monitoring social media. Klout identifies influencers on topics across the social web....
View ArticleWhat is a Social Media consultant likely to cost, and can’t we do it ourselves?
Following on from my post the other day about how to choose a social media consultant, this morning I came across an interesting blog post from Mack Collier about the prices of social media...
View Article12 Steps For Planning Your Web Business Strategies to Catch The Trends
Answering a question today about web strategies reminded me once again of the importance of clarifying right up front that web strategy should be business strategy, and not technical strategy. Catching...
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42 Free Tools For Social Media Monitoring (Part 4)
Here’s the fourth and final part in this series of free tools you can use for monitoring what is being said about you and others in social networks. TweetPsych allows you to create a psychological...
View ArticleManaging Website Inquiries: 14 Poor Excuses for Providing Lousy Customer Service
Forbes magazine have done a survey where they put eight well-known large American firms to the test… testing how they responded to various customer service requests. Forbes tested responses to requests...
View ArticleAnother way to get Answers to your Questions
Here’s a way to ask Questions on almost any topic and get Answers that can be useful. It’s fast becoming a huge resource online. It’s called Quora. You can go on to the Quora site and ask questions…...
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3 Useful Free Tools For Online Benchmarking
Here are three free analysis tools you can use to learn more about your competitors, your industry and your online communities. Alexa is owned by Amazon.com and is a useful free tool if you are...
View ArticleGetting found in Google – the SEO game keeps changing
Search Engine Optimization (SEO) strategies continually evolve, but two recent announcements from Google are likely to affect your rankings in Google and other search engines as well. It’s always a...
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Do you want to see the future of your business online? Come fly with me in my...
Do you want to see the future of your business online? Come fly with me… You see, I’m the pilot of my virtual helicopter and I can fly you above and beyond your business. You’ll be able to clearly see...
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Does everything look like a nail?
“To a person whose only tool is a hammer, everything looks like a nail.” I’m not sure who said this first, but it is so true. It’s pretty obvious that you need the right tool for the right job. In...
View ArticleIt’s worth remembering that your customers are struggling humans
A key to business success is to find out what people want to do but are struggling to do and make it easy for them to do it. You can use technology to help, but you can get lots of grief if you let...
View Article16 Questions to ask BEFORE you select your SEO Consultant (Now 24 Qs)
Updated: Dec 2012 with 8 more Questions to Ask Search Engine Optimization (SEO) Getting your content found can be a challenge and it’s often good to get external help from people skilled in the SEO...
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How to turn Website Feedback into Sales Funnel Profits
How do you know what your website visitors think of your website? And how can you convert feedback into profit? Think about these stats from Kampyle: 60% of visitors who leave feedback include their...
View ArticleThe Law of Business Balance and 9 Vital Tips for Choosing Suppliers Online
How do you choose your suppliers? Even in the digital age, the Common Law of Business Balance is still as true as was back in the late 1800s when it was written. In fact, it is truer than ever...
View ArticleHey, business owners… What are your online rights?
If you own a business that uses online systems, you want to make sure you work within the law. But what are your rights? What can and can’t you do on your website? For example, what’s to stop you...
View ArticleHow to get a good business website: 17 Clues to becoming a Valuable Client!
These days getting a new website built is not difficult. The world abounds with website developers – but (and this may come as a surprise to some people) not all web developers are the same. Yes, some...
View ArticleHere’s why Mobile MUST be part of your Smarter Web Strategies
If you are wondering about the growth in mobile and whether to embrace mobile in your business planning, you need to check out some of the info in this latest report from Cisco. It’s a Cisco Public...
View ArticleHow 9 Smart Businesses use YouTube to grow their customer base (Google’s Top...
Can your business use online video more effectively? What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the...
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SEO Periodic Table gives helpful overview on SEO
If you want a quick snapshot of SEO and the factors that are important, then wrap your head around the new Periodic Table infographic (see below) from the guys at Search Engine Land. The factors are...
View ArticleDoes Australian business ‘get’ the web?
Many businesses and business owners get bashed up for behind the game in the online world. I know, I’ve done it. But sometimes it’s a bit unfair. Then again, according to a recent survey, less than...
View ArticleVideo advertising on YouTube with Google’s new AdWords for Video
Last month, Google introduced a new program for running video advertisements online. Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display...
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Do you have a good website for Mobile users?
How friendly is your website for mobile users? It’s probably time to check it. If your mobile website needs work, you’re not alone. Lots of businesses are not up to speed with mobile websites yet....
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The Future of Shopping – Can small guys win?
Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the...
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A special free tool for easier online business research
If you’re an experienced digital marketer, you’ll know about this tool already. If you’re getting started now or want to move your digital marketing in-house rather than relying on others, then this...
View ArticleAll Web developers are crooks!
Michael was upset. He’d just wasted a lot of money on a new website and thought he’d been ripped off. He wasn’t happy. Many business owners are unhappy with their websites. Many seem to select the...
View ArticleYOU are the product, even if you don’t Like it
So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook...
View ArticleWebsite Benchmarking – What can you learn from others?
Here’s a simple, free, easy and yet little-known approach to help with your benchmarking research. This method can help you fast-track your website benchmarking to quickly find some of the best...
View ArticleLessons from Online Retailers in the USA
Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org. You can read the full report here. 1. Efficiency rules: Price is...
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Why beats How when businesses use Social Media
Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your...
View ArticleBecoming a Great Client will help you get a Great Business Website
How do you find the right ‘fit’ when choosing a web development partner? Here are 17 pointers to getting a great business website. It starts by finding the right partner and being a Great Client for...
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What did this CEO think of Catching Digital?
Just had this comment about my new book Catching Digital. (see below) It was in an email from Michael Ratner, CEO of Compendium Australia. Here’s what Michael said… Catching Digital by Richard Keeves...
View ArticleHow important are Meta Descriptions to SEO?
Meta Descriptions need to get Smarter How do you use Meta Descriptions? Here’s a good question from Joe, one of my coaching clients. “Richard, I have a question on meta tags. When we are setting up...
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Business Website Reviews
If you want to improve your results online, start with a Website Review. We’ll give you plenty of actionable recommendations and suggestions to make more money faster from your website. Smarter Web...
View ArticleDigital RoadMaps Seminar on 17 April
How’s your Digital RoadMap? Now you can learn more about Digital RoadMaps. I’m running a seminar on Digital RoadMaps as part of the Business Knowledge and Software Expo at Burswood in Perth, Western...
View ArticleUse these Website Planning Tools for Better Results
If you’re planning a new business website, then here are three special website planning tools to fast-track your success. These three special tools will help you learn what you need to know and do to...
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Social Media brings Risks, but you CAN reduce them
Social media may bring opportunities for your business, but it also brings risks. You can’t control what your employees say about you and your business on social media. Detailed social media policies...
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Reference Check Your New Web Developers BEFORE You Hire Them
How can you get a better website? Before you formally engage a new web development company or digital agency to be your web partner, make sure you talk with some of their other customers. You can learn...
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Mobile sites gotta load fast!
Yep, here’s a useful infographic from Strangeloop… Mobile users expect sites to load fast – An infographic by the team at Strangeloop Networks Related Posts: Do you have a good website for Mobile...
View ArticleHow to bridge the gap between IT and Business, and Five Questions for...
There’s an interesting article here on the Harvard HBR blog that talks about bridging the gaps between IT and the rest of a business. Key points from the article… Quit making the same mistakes over...
View ArticleDo you need a better Digital RoadMap?
Finally got the video together from the Retail Forum we ran back in June. (Yep, I’ve been a bit busy – and got side-tracked with a few diversions. Now back to focusing on what is important. You.)...
View ArticleSmarter Strategies to build Trust
Here’s a webinar on Trust Building that I ran a while back as part of the Digital RoadMaps program. The webinar goes for 39 minutes, so grab a coffee (or a glass of wine). Enjoy. And let me know your...
View Article7 Key Points for Better SEO after the Google Hummingbird Update
Over the last few weeks, Google has made a major update to its search algorithm. It’s called the Hummingbird Update. (Why Hummingbird? Google says it is “Precise and Fast”.) There is info here on...
View ArticleA Complete Guide to Google Authorship and Google Publisher
Are you trying to understand how to use Google Plus to help your SEO? Part of good practice now involves being recognized by Google as the Author of your blog and other articles you write that find...
View ArticleLaunch of the Australian eCommerce Guide
Please take a look at the new Australian eCommerce Guide website. The Guide has just been launched and is a new resource for Aussie eCom merchants. The Guide is published and edited by me, Richard...
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