Trend 21: Increasing Exposure to Popular Mass Culture
Being popular does not make something right. Online marketing tries to create swells in popular culture, but such popularity is seldom independent or accidental. Beware the vested interests that could...
View ArticleTrend 22: Increasing Importance of Trusted Brands
Trust is an increasingly critical component of a brand’s success. Trust needs to be earned, can take time to create, but be destroyed globally within days. The age of a brand is increasingly irrelevant...
View ArticleIf you wanted to make your business obsolete, what would you do?
Imagine for a minute that somewhere out there, someone is planning to attack your business to win your best customers. What do you do? It’s just idle thought, right? Surely no one would really be...
View ArticleHow to embed different content into your website
Is your website looking a bit stale or tired? Is the content a bit too static? Websites need to have good RTVs and good RTRs. That is, Reasons To Visit… and Reasons To Return. One way to do that is...
View ArticleIntegrating Facebook content into your website
Rather than try to run different systems with different content in different place, you can integrate your website content into your Facebook page – and you can also integrate the conversations...
View ArticleMore than 5 things NOT to do on Facebook
Ellie Mirman wrote a great post on 5 Things NOT to do on Facebook. Other people have added to it with comments on the blog, including myself with a little rant. Related Posts: C’mon Facebook, that’s...
View Article7 Hidden Dangers With Cloud Computing
With so many businesses migrating their software and data to live in the cloud, you need to make sure you’re not creating storm clouds for your business. There are some important questions to ask,...
View Article19 Habits of Highly Effective Social Media Marketers
1. Listen first, Talk second Effective use of social media begins with listening to others. Search for and connect you’re your customers and listen to them. Join the conversation with them, look for...
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42 Free Tools For Social Media Monitoring (Part 1)
Here are some of the many tools available for you to monitor the social media world for what’s happening in your business. These tools are all free to use. (There are also plenty of paid tools and...
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42 Free Tools For Social Media Monitoring (Part 2)
Here’s part 2 in our list of useful free tools for monitoring social media. TweetDeck is a desktop piece of software as opposed to a web-based tool. It is useful for monitoring social activity, but...
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42 Free Tools For Social Media Monitoring (Part 3)
Here’s the next part of our series on useful free tools for finding out what is being said about you online by monitoring social media. Klout identifies influencers on topics across the social web....
View ArticleWhat is a Social Media consultant likely to cost, and can’t we do it ourselves?
Following on from my post the other day about how to choose a social media consultant, this morning I came across an interesting blog post from Mack Collier about the prices of social media...
View Article12 Steps For Planning Your Web Business Strategies to Catch The Trends
Answering a question today about web strategies reminded me once again of the importance of clarifying right up front that web strategy should be business strategy, and not technical strategy. Catching...
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42 Free Tools For Social Media Monitoring (Part 4)
Here’s the fourth and final part in this series of free tools you can use for monitoring what is being said about you and others in social networks. TweetPsych allows you to create a psychological...
View ArticleManaging Website Inquiries: 14 Poor Excuses for Providing Lousy Customer Service
Forbes magazine have done a survey where they put eight well-known large American firms to the test… testing how they responded to various customer service requests. Forbes tested responses to requests...
View ArticleAnother way to get Answers to your Questions
Here’s a way to ask Questions on almost any topic and get Answers that can be useful. It’s fast becoming a huge resource online. It’s called Quora. You can go on to the Quora site and ask questions…...
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3 Useful Free Tools For Online Benchmarking
Here are three free analysis tools you can use to learn more about your competitors, your industry and your online communities. Alexa is owned by Amazon.com and is a useful free tool if you are...
View ArticleGetting found in Google – the SEO game keeps changing
Search Engine Optimization (SEO) strategies continually evolve, but two recent announcements from Google are likely to affect your rankings in Google and other search engines as well. It’s always a...
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Do you want to see the future of your business online? Come fly with me in my...
Do you want to see the future of your business online? Come fly with me… You see, I’m the pilot of my virtual helicopter and I can fly you above and beyond your business. You’ll be able to clearly see...
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Does everything look like a nail?
“To a person whose only tool is a hammer, everything looks like a nail.” I’m not sure who said this first, but it is so true. It’s pretty obvious that you need the right tool for the right job. In...
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