It’s worth remembering that your customers are struggling humans
A key to business success is to find out what people want to do but are struggling to do and make it easy for them to do it. You can use technology to help, but you can get lots of grief if you let...
View Article16 Questions to ask BEFORE you select your SEO Consultant (Now 24 Qs)
Updated: Dec 2012 with 8 more Questions to Ask Search Engine Optimization (SEO) Getting your content found can be a challenge and it’s often good to get external help from people skilled in the SEO...
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How to turn Website Feedback into Sales Funnel Profits
How do you know what your website visitors think of your website? And how can you convert feedback into profit? Think about these stats from Kampyle: 60% of visitors who leave feedback include their...
View ArticleThe Law of Business Balance and 9 Vital Tips for Choosing Suppliers Online
How do you choose your suppliers? Even in the digital age, the Common Law of Business Balance is still as true as was back in the late 1800s when it was written. In fact, it is truer than ever...
View ArticleHey, business owners… What are your online rights?
If you own a business that uses online systems, you want to make sure you work within the law. But what are your rights? What can and can’t you do on your website? For example, what’s to stop you...
View ArticleHow to get a good business website: 17 Clues to becoming a Valuable Client!
These days getting a new website built is not difficult. The world abounds with website developers – but (and this may come as a surprise to some people) not all web developers are the same. Yes, some...
View ArticleHere’s why Mobile MUST be part of your Smarter Web Strategies
If you are wondering about the growth in mobile and whether to embrace mobile in your business planning, you need to check out some of the info in this latest report from Cisco. It’s a Cisco Public...
View ArticleHow 9 Smart Businesses use YouTube to grow their customer base (Google’s Top...
Can your business use online video more effectively? What can you learn from business organizations that the guys at Google think are doing it well? Google’s latest Official Blog post talks about the...
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SEO Periodic Table gives helpful overview on SEO
If you want a quick snapshot of SEO and the factors that are important, then wrap your head around the new Periodic Table infographic (see below) from the guys at Search Engine Land. The factors are...
View ArticleDoes Australian business ‘get’ the web?
Many businesses and business owners get bashed up for behind the game in the online world. I know, I’ve done it. But sometimes it’s a bit unfair. Then again, according to a recent survey, less than...
View ArticleVideo advertising on YouTube with Google’s new AdWords for Video
Last month, Google introduced a new program for running video advertisements online. Video Ads are presented through YouTube searches and it seems also soon to be through the Google Content Display...
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Do you have a good website for Mobile users?
How friendly is your website for mobile users? It’s probably time to check it. If your mobile website needs work, you’re not alone. Lots of businesses are not up to speed with mobile websites yet....
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The Future of Shopping – Can small guys win?
Is the future of online shopping going to be dominated by a handful of monolithic global online giants? Is price the only differentiator? What future is there for the businesses that are not ‘the...
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A special free tool for easier online business research
If you’re an experienced digital marketer, you’ll know about this tool already. If you’re getting started now or want to move your digital marketing in-house rather than relying on others, then this...
View ArticleAll Web developers are crooks!
Michael was upset. He’d just wasted a lot of money on a new website and thought he’d been ripped off. He wasn’t happy. Many business owners are unhappy with their websites. Many seem to select the...
View ArticleYOU are the product, even if you don’t Like it
So much in the online world is free, but ‘free’ comes at price. If you are not paying to use a product, then you probably ARE the product. Take Facebook for example. Firstly, your use of Facebook...
View ArticleWebsite Benchmarking – What can you learn from others?
Here’s a simple, free, easy and yet little-known approach to help with your benchmarking research. This method can help you fast-track your website benchmarking to quickly find some of the best...
View ArticleLessons from Online Retailers in the USA
Online retailing is getting pretty sophisticated, but here are 7 simple pointers from a recent webinar presented by Shop.org. You can read the full report here. 1. Efficiency rules: Price is...
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Why beats How when businesses use Social Media
Here’s an infographic with some ideas for using social media in your business. (Read on… it’s down below, at the end of this post.) The tips of what to do are pretty useful and may answer some of your...
View ArticleBecoming a Great Client will help you get a Great Business Website
How do you find the right ‘fit’ when choosing a web development partner? Here are 17 pointers to getting a great business website. It starts by finding the right partner and being a Great Client for...
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